By Kathleen Guthrie Woods
I am so annoyed right now. Just got forwarded a link to “mommy blogger beauty tips,” and guess what? Every tip I looked at (before I stopped myself) applies to non-mommies too. (“Drink plenty of water”? Yeah, that’s original.)
What is the problem with calling this campaign “beauty tips for all women”? WAKE UP, you marketing “geniuses”! By targeting your products and advertisements to mommies only, you make me want to run to your competitors. I have more money and more time to spend on my beauty regime than a busy stay-at-home mother has, so you do the math.
Let me repeat: I, a childfree woman with a healthy salary and free time to follow morning and evening beauty routines, am boycotting you.
Kathleen Guthrie Woods is a Northern California–based freelance writer. She’s tired of being ignored by mommy-centric media.
So take that!
Love this!!! So very true about a dumb marketing campaign. Totally makes me remember Kathy Bates’ line in Fried Green Tomatoes: I’m older and I have more insurance!
Yes, I’m tired of it too. I actively boycott fabric softeners that have cutesy baby photos on the bottles, and anything else that preys on the “mommy” market when in fact it is an item that everyone use. But beauty products? That is beyond ridiculous!
I’d put a ‘like’ on this repeatedly.
Well said!
I have also been boycotting all services and products who do marketing this way for the last few years.
Very well said!